Understand your website’s SEO health with an
SEO Audit
Increase visibility and enhance user experience.
Search Engine Optimisation (SEO) audits are comprehensive evaluations of a website’s SEO health, performance, and adherence to best practices. These audits provide businesses with insights into the strengths and weaknesses of their online presence, helping them identify areas for improvement and develop strategies to enhance their search engine visibility. SEO audits are essential tools for maintaining a strong online presence and ensuring that a website aligns with search engine algorithms and user expectations.
92.96% of global traffic comes from Google search, Google Images, and Google Maps.
Sparktoro
Different types of SEO audits cater to various aspects of website optimisation. Technical SEO audits focus on the technical elements of a website, assessing factors such as crawlability, site structure, and page speed. On-page SEO audits evaluate the optimisation of individual pages, including content relevance, keyword usage, and meta tags. Off-page SEO audits analyse external factors such as backlink quality, social signals, and overall online authority.
An in-house team without the HR headache
An agency run by marketeers with in-house experience.
Answering your
Frequently Asked Questions
What does an SEO audit involve?
SEO audits involve a thorough examination of various elements to identify areas for improvement. This includes assessing the website’s technical infrastructure, content quality, keyword targeting, backlink profile, and overall user experience. SEO auditors use specialised tools and analytics to gather data, analyse trends, and generate insights that inform recommendations for optimising the website’s performance.
Why should I consider an SEO audit?
A well executed SEO audit can uncover hidden opportunities, address potential issues, and ensure that your website is fully optimised for search engine success. Frequent SEO audits are proactive measures that enable businesses to stay ahead of evolving algorithms, industry trends, and user behaviours, building a robust and resilient online presence.
What are the elements of successful SEO?
- Comprehensive Keyword Strategy: A robust keyword strategy that includes short-tail and long-tail keywords relevant to the business and target audience.
- Quality Content Creation: High-quality, relevant, and engaging content that not only caters to search engines but also provides value to users.
- Strategic Link Building: A strategy to acquire backlinks from authoritative and relevant websites within the industry.
- Mobile Optimisation: A website optimised for mobile devices to cater to the growing number of users accessing the internet through smartphones and tablets.
What impact can SEO Management have for my business?
- Improved search rankings. By identifying and addressing issues that may hinder search engine visibility, SEO audits pave the way for enhanced rankings, ensuring that a website appears prominently for relevant queries.
- Enhanced user experience. Assessing website structure, content quality, and technical aspects allows businesses to create a seamless and user-friendly environment. A positive user experience not only satisfies visitors but also signals to search engines that the website is valuable and authoritative.
- Website sustainability. As algorithms evolve and competition increases, staying informed about the health and performance of a website is crucial. SEO audits provide businesses with the insights needed to adapt strategies, capitalise on emerging opportunities, and maintain a competitive edge.
Explore our
SEO Services
Explore our SEO services and find out how we can expand your reach and amplify your message.
SEO Content
Crafting compelling content, with integrated keywords, to boost SEO and engagement.
SEO Management
Optimising keywords, content, and technical aspects for superior search performance
SEO Consulting
Strategic, bespoke consulting to improve your search engine rankings.
Our Process
The process of SEO Management involves several key elements:
- Website Crawl and Technical Analysis: Using specialist SEO tools, we crawl your website and identify technical issues and site speed issues, as well as checking for proper implementation of important technical elements every website should have.
- On-Page Optimisation Analysis: We evaluate the website’s on-page optimisation factors including title tags, meta descriptions, header tags, keyword usage, URL structure, and internal linking.
- Content Analysis: We assess the quality, relevance, and uniqueness of the website’s content, identify opportunities to optimise content for target keywords, and analyse the use of images, videos, and infographics for optimisation opportunities.
- Backlink Profile Review: We evaluate your website’s backlink profile to identify the quantity and quality of inbound links, look for toxic or spammy backlinks that could harm the website’s rankings, and identify opportunities to acquire high-quality backlinks through outreach, content creation, or partnerships.
- Performance and Analytics Assessment: We review your websites analytics data to assess traffic trends, user behaviour, and conversion metrics, identify pages with high bounce rates, low engagement, or poor conversion rates for optimisation, and monitor key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates to track the effectiveness of SEO efforts over time.
Ready to take the next step?
Let’s get to work
Contact us today and we will reach out to set up a video call, so we can discuss your requirements in more detail.