Appear first when your customers are looking with
Paid Search
Precision and visibility with digital advertising
Paid search is an essential component of digital marketing strategies. Its impact extends from immediate visibility and brand awareness to targeted traffic and measurable results. As businesses navigate the competitive digital landscape, well-crafted paid search campaigns stand as a cornerstone for achieving visibility, driving conversions, and fostering sustained success.
The highest average conversion rate by traffic source is paid search (2.9%).
Smart Insights
Paid search, often referred to as Pay-Per-Click (PPC) advertising, is a powerful digital marketing strategy where businesses bid on keywords to have their ads displayed in search engine results when users enter relevant queries. It’s a targeted approach that allows advertisers to reach potential customers actively searching for products, services, or information, and it forms a fundamental component of effective digital marketing strategies.
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Paid Media Services
Explore our paid media services and find out how we can expand your reach and amplify your message.
Remarketing
Re-engage, convert, and reinforce brand presence with strategic remarketing.
Paid Social
Boost engagement, target audiences, and amplify brand presence.
Paid Media Consulting
Expert guidance optimising campaigns, maximising ROI, and refining paid media.
Answering your
Frequently Asked Questions
What are the different types of paid search?
Different types of paid search campaigns cater to various goals and objectives. Search ads, the most common form of paid search, appear at the top of search engine results pages (SERPs) based on keyword relevance and bid amount. Display ads, part of the Google Display Network, showcase visual ads on websites within the Google network. Shopping ads, prominent in e-commerce, display product images, prices, and store information directly in search results.
Why is a paid search important?
The importance of using paid search within a digital marketing strategy lies in its ability to deliver immediate visibility, target specific audiences, and provide measurable results. Paid search enables businesses to connect with users actively searching for products or services, making it a valuable tool for driving targeted traffic and achieving specific marketing objectives.
How does paid search work?
The mechanics of paid search involve advertisers bidding on specific keywords relevant to their business. When users enter those keywords into search engines, the ad auction process determines which ads appear and in what order. Ad rank, determined by the bid amount, ad relevance, and expected click-through rate, influences the placement of ads on the SERP.
How can paid search help my business?
The impact of well-executed paid search campaigns is significant. Firstly, it accelerates visibility and brand awareness. Paid search ensures that businesses appear prominently in search results when users are actively seeking relevant information. This immediate visibility is particularly beneficial for new businesses or those entering competitive markets.
Moreover, paid search contributes to targeted traffic and conversions. By strategically bidding on relevant keywords, businesses can attract users with a high likelihood of conversion. The intent-driven nature of paid search users makes them valuable prospects, and campaigns can be optimized to maximize conversion rates.
In addition, paid search offers valuable insights and data. Through analytics and performance metrics, businesses can gain a deep understanding of user behaviour, keyword effectiveness, and campaign performance. This data-driven approach allows for continuous optimisation, ensuring that campaigns remain aligned with business goals.
Our Process
Our paid search campaigns encompass keyword research, compelling ad copy, strategic bidding, and continuous optimisation. Our keyword research works to identify relevant keywords that align with business offerings and user intent. Our compelling ad copy is concise, persuasive, and relevant to the user’s search query. With strategic bidding we ensures that budgets are allocated efficiently to maximise the impact of campaigns.
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