Ensure consistency in your collateral with a
Brand Identity Kit
A cohesive and versatile visual representation.
Brand identity is so much more than just a logo. Investing in a comprehensive brand identity package delves into the intricate details of your brand, considering fonts, colours, patterns, alternative logos, and sub-marks. This comprehensive approach ensures a cohesive and versatile visual representation for your business, addressing various formats and applications. Beyond visual elements, a complete brand identity package encompasses aspects such as tone of voice, and positioning.
“Branding is the process of connecting good strategy with good creativity.”
Marty Neumeier
What does a Brand Identity Kit Include?
Tailored to each business, a brand identity kit includes some or all of the following components, with options for additional features based on the unique needs of startups or established businesses:
Strategic Elements
- Brand exploration and discovery session
- Thorough brand and market research, including competitor analysis
- Understanding and profiling your target audience
- Aligning branding with business aims, dreams, and goals
- Detailed creative strategic thinking
- Creation of an overall brand concept
- Defining brand personality and distinctiveness
- Defining brand tone of voice
Visual Elements
- Development of moodboard and brand visual concept
- Logo design with primary and secondary marks in various colors and formats
- Selection of brand fonts and colour palette
- Establishing a photography style for branding
- Designing social media templates consistent with your brand
- Crafting branded marketing materials
Collateral
- Sample headlines and copy concepts
- Designing bespoke icons, illustrations, or patterns for your brand
- Styling for your website, encompassing buttons, fonts, and layout
- Providing examples of brand experience items to bring your brand to life
- Developing branded templates
Explore our
Brand Services
Explore our brand services to see what tactical support we can provide alongside your brand strategy.
Brand Strategy
Brand strategy is the compass guiding a brand’s journey. It involves a meticulous plan outlining how a business positions itself in the market, defines its unique identity, and communicates with its audience. A well-crafted brand strategy ensures consistency, differentiation, and resonance, fostering lasting connections and driving business success.
Social Branding and Optimisation
Social media plays a pivotal role in digital marketing strategy, and a strong, consistent brand on your social media channels is vital for cultivating a compelling online presence. By aligning brand messaging, visuals, and values across platforms, you can establish a consistent and recognisable identity.
Persona Design
Persona design involves crafting detailed, fictional characters representing your target audience segments. By empathising with their needs, preferences, and behaviours, you can tailor products, services, and marketing strategies to resonate authentically. Persona design humanises data, empowering deeper connections and aligning your offerings with the needs of your audience.
Answering your
Frequently Asked Questions
How long does a brand identity kit take to make?
How long a kit takes to be delivered depends on how many elements you wish to include, and how many need to be created new. For example, if you already have an existing logo, colour palette and typography, and are looking to formalise these elements into one cohesive document, this will take far less time (and be less expensive!) than a brand identity kit that needs all of these elements creating from scratch.
Similarly, if you are looking to include strategic elements, such as competitor analysis, persona creation, and brand strategy, this will also increase the scope and therefore overall delivery time of the project.
How much does a brand identity kit cost?
The cost of a brand identity kit depends on your initial starting point, and how many elements you would like to include. Each of our projects are approached on a bespoke basis, and a full quotation will be provided after a scoping call to ascertain exactly what you need.
Why is a brand identity kit important?
A defined brand identity kit establishes visual consistency, ensuring all brand elements align cohesively. This consistency builds recognition and trust among the audience. Secondly, it serves as a comprehensive guide, detailing key elements like logos, colours, and typography, facilitating streamlined communication and removing confusion for your team. Lastly, a well-defined brand identity kit reinforces brand uniqueness, fostering a distinctive and memorable identity in the competitive landscape. Overall, it’s an indispensable tool for creating a strong, cohesive, and lasting brand presence.
Ready to take the next step?
Let’s get to work
Contact us today and we will reach out to set up a video call, so we can discuss your requirements in more detail.
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